How to Get Your Low-Content Products Noticed!
The low-content publishing industry – a subset of the self-publishing niche – is constantly expanding, with more and more people creating and selling books, planners, printables, notebooks, journals, and workbooks.
But with this growth, it can be challenging for individual publishers to get noticed and stand out in the crowd.
So let’s go over some tips and tricks to help you break through that barrier, get more eyes on your products, and ultimately sell more stuff.
Know Yourself, Know Who Your Audience Is
The first step to getting noticed in a sea of products is to know your audience. Identifying your target audience and understanding their needs and desires is crucial to creating products that resonate with them.
You can start by researching your audience’s demographics, interests, and pain points. This information will help you tailor your content to meet their specific needs and increase your chances of success.
But a shortcut for this step is to start with YOU.
The easiest audience to reach is one you are intimately familiar with because you will instinctively know what that particular audience needs, what they’re interested in, what they struggle with…and the demographic is you – gender, age, location, income, struggles, interests, etc.
Choose the Right Niche
Niche selection is another important factor. But how do you choose the right one?
✅ Related Reading: Choose a Low-Content Niche with Plenty of Profit Potential
Your product’s niche can be:
- a theme
- a topic
- a type of product
- a combination of all of the above
Plus, you want to take into consideration who your product is for.
Ideally, you want to find a niche that is in high demand but not oversaturated with competition. But you know what? Even a competitive niche can be lucrative, so don’t say, “NO” to a niche right off the bat.
Start by doing some niche research – check out products that are already selling.
Once you’ve identified a niche that aligns with your interests and expertise, you can start creating products that cater to your audience’s needs.
Your Title, Subtitle, and Cover Are Important, Too!
Another way to stand out is by creating attractive and compelling titles, subtitles, and covers or listing photos.
Your product title should be clear, concise, and attention-grabbing. It should convey the essence of your product and – if possible – what sets it apart from other products.
Not always easy to do but a good thing to keep in mind.
The subtitle can provide additional context and detail, helping potential customers understand the product’s benefits and features.
And the product image – your book’s cover or the listing photo – should be high-quality and visually appealing, showcasing the product in the best possible light.
Create a High-Quality Product
Low-content products do not equal low quality.
To stand out on a product listing page, you want to create the best possible product you can. Have the intention of creating something better than anything that’s been created before.
Make your product shine!
Researching what’s already available helps. Take a look inside books, check out printable layouts, and decide how YOU can do it BETTER.
You can also take my Low Content Publishing 101 course to learn how to create high-quality low-content products that SELL!
Optimize Your Product Listings
Make it easier for buyers to discover your products by optimizing your product listings.
Think about what they’re searching for and how they’re searching for it. What words and phrases are they going to use? You want to use the same words and phrases in your:
- Titles
- Subtitles
- Keywords
- Tags
- Descriptions
In a nutshell, you want to create compelling product names, titles, and product descriptions that highlight the benefits of your products and use relevant keywords and tags to improve search rankings.
Finally, you want to create eye-catching product images that showcase the features and benefits of your products and attract your ideal buyers.
Build Your Brand
There are a few ways to approach brand-building as a low-content publisher.
- You can decide to go with the “no plan” approach, publishing an eclectic mix of products in a variety of niches with no marketing strategy other than seeing what sells and creating more of it {for the record, I don’t recommend this.}
- You can build a brand as a “publishing business” – meaning you are an individual acting as a publisher that publishes a variety of products in a variety of niches. There’s a subtle difference between this one and the previous one…you’re being more strategic here.
- You can build a niche brand – focusing on a topic or theme, like health – and only create and sell low-content products that align with your brand. For example, you could create content about homeschooling and offer books and printables that match the needs of this audience, only.
This isn’t an exhaustive list but it should give you an idea of how different intentions and plans would create different results.
I recently went through a period of severe burnout and part of my recovery was starting a low-content product business brand from scratch! You can join me in my comeback journey here.
Leverage Content Marketing for More Low-Content Product Sales
Marketing your products is another key aspect of creating stuff that stands out and my preferred marketing method is content marketing. Specifically…
- Blogging
- Social Media – I wouldn’t say I like to do this, but I do share about my stuff on my socials
But content marketing is about using any form of content that works for YOU to market your products.
You could create a website, blog about your products and topics related to your products, host a podcast, start a Facebook group {or off-social community like mine}, create videos and publish them on YouTube…
You get the idea. 😊
One thing I want to stress here is that you can keep it light, easy, and simple. You’re just getting the word out about your products – in a way that isn’t salesy or spammy.
Collaborate with Others
Now, this is a tad more advanced than anything we’ve already covered but another way to stand out as a low-content publisher is to collaborate with others.
- Connecting with other low-content publishers might open up opportunities for cross-promotion.
- Reaching out to prominent bloggers and influencers might let you tap into a new audience and grow your brand recognition.
- Creating an opportunity for others to promote your products as an affiliate could significantly increase your sales AND grow your email list.
I’ve done a bit of outreach, but not much. I’ve had a few bloggers get review copies of my books and they’ve created posts and reviews for them.
And I offer an affiliate program for my low-content commercial use templates.
I don’t have something in place for my personal use products, though. Maybe I need to rethink that.
Speaking from my limited experience, collaborating with others absolutely works!
Hope these tips have helped. Drop a comment and tell me one new thing you’ll implement to help your products get noticed!
XO,
Julie
@PublishLowContentBooks
🎞️ Check it out: I love these Canva video reel templates! They help me showcase my brand beautifully and sharing reels increases my reach on social!
