Strike a Balance: How to Create Low Content Books and Printables That Stand the Test of Time (Without Ignoring Trends)

How to Create Low Content Books and Printables That Stand the Test of Time Without Ignoring Trends

As someone who’s been in the business for a while, I’ve seen a lot of trends come and go. One minute, everyone’s crazy about life planners, and the next, it’s all about bullet journals.

Now, don’t get me wrong. I love a good trend as much as the next person. There’s something exciting about being on the cutting edge of what’s hot and new.

But here’s the thing: trends can be fickle. They can come and go in the blink of an eye, leaving you with a pile of unsold books {or listings that never see a sale} and a sense of disappointment.

That’s why it’s so important to strike a balance between trendy and timeless.

Sure, it’s great to hop on a trend when it’s hot and profit from it, but you also want to make sure that your books have staying power…that they’ll be just as popular a year from now as they are today.

So, how do you do that?

By doing solid research, following your intuition and passion, and publishing both types when you’re inspired to do so.

You gotta know your audience.

  • What are they looking for?
  • What do they need?
  • What problems can you solve for them?

Once you have a good understanding of your readers, you can start to create books that will really resonate with them. {So put on your best Sherlock Holmes outfit and get to doing some detective work.}

Drawing a complete blank?

Here’s another tip: the audience you know best is the one that’s just like YOU. {This was a GAME CHANGING idea for me!}

You don’t have to reinvent the wheel here. Tap into what YOU know and love and use that as your starting point.

There are certain types of books that are always going to be popular. journals, notebooks, workbooks, and planners are just a few examples.

People will always need a place to write down their thoughts, make plans, and keep track of their goals. So, why not focus on creating books that fill those needs? Start with this, build a nice product line, and then focus on expansion.

It’s a REALLY GOOD IDEA to add your own unique spin to things, too.

Maybe you want to create a journal that’s specifically designed for people who love to travel but haven’t been anywhere yet.

Or a planner that’s geared toward busy homeschooling moms.

Or a coloring book tailored for something that people get really fanatical about {just watch those trademarks.}

Endless possibilities, right?

Remember, it’s great to be on-trend, but it’s even better to create books that will stand the test of time. And you can do BOTH!

So tell me…

What’s your product line like? Do you prefer to publish to the trends, publish timeless/evergreen products, or publish a mix of both? {It’s a bit of both, for me!}

@Heart and Soul Society

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