Direct Pinning Low Content Books on Pinterest | Do You Really Need a Website?

direct pinning low content books to pinterest featured

Let’s talk about direct pinning your low content books on Pinterest!

Do you ever wonder: Do I really need my own website for my low content publishing business?

This was posted in the low content publishing Facebook group:

“I started a website for my journals last year – haven’t done much on it. It’s exciting to hope that maybe my website will get my journals more exposure and have even put my website on the journals I’ve created in this past year; and on the other hand…. I keep thinking I should not have started this site. Could I get just as much exposure making Pinterest Pins for my journals and author pages that go directly to Amazon? (watched Julie’s Pinterest Pins class again yesterday)

Could I get just as much exposure making Pinterest pins for my journals and author pages that go directly to Amazon?

Yes, it’s possible. Traffic is traffic…however you decide to get it.

And if you have a high-quality profile with great boards and a solid, CONSISTENT pinning strategy…yes, you can get people to click through your pins and buy your books.

Ultimately, we want people to see what we want them to see, right?

So whether that’s our website, blog post, freebie signup, book listing, or author page, it’s about getting eyes on the page.

HOW you do that is up to you and what works for one may not work for another.

You also want to consider the quality of the traffic you are sending. “Low-quality traffic” is un-targeted and not in the buying mindset.

Is Pinterest traffic high-quality traffic for YOU?

Only testing will tell you that.

Ideally, your pin is pinned, gets seen by people who would be interested in your product, who then click your pin and click through to buy.

To decide if pinning alone is enough for your business, you need to know if you can get enough targeted people to:

  • See your pins
  • Click on your pins
  • Click through to your listing/page/post
  • Buy your book {or planner…or printable…}

Related: Pinterest Marketing for Low Content Publishers

Most of this depends on the strategy you use to create a quality Pinterest profile, including your brand, boards, and pins.

You’ll also need to track your analytics, looking at what pins get opened, clicked to, and clicked through.

Pinterest for Low Content Publishing Traffic

Pinterest is great because:

  • It’s free
  • It’s easy to use
  • Lots of people use it
  • People that DO use it are often ready to SHOP

It can be a bit of a hassle because Pinterest does go through a lot of updates and changes.

But it’s still very user-friendly and because lots of people use it, there’s plenty of potential to get them to your products.

What do I Need to Know About Direct Pinning Low Content Books on Pinterest?

It’s SO easy to pin your low content books directly to Amazon! I love that!

You can get a browser extension and pin to Pinterest right from your book listing.

Or use a tool like Stencil to create your pin and pin right from inside the tool – all you need to do is add your link! {Super easy.}

Direct pinning low content books on Pinterest with Stencil

If you’re going to use a direct pinning strategy to promote your journals, planners, and workbooks, I recommend implementing an actual strategy.

Have a plan.

Know what you’ll pin, when, where that pin will go, and how often you’ll pin.

Decide if you want to use an automation tool or use a manual pinning strategy {which is my preference.} Or do both!

Is Pinterest “Pay to Play?”

Many think so and it does seem that we’re being pushed to pay for placement these days.

There’s certainly a time and place and only you can decide if the ROI of doing Pinterest ads makes sense for your publishing business.

However, I believe that if you have a proper manual pinning strategy, you do not NEED to pay for ads.

Search Intent – What are Pinners Looking for on Pinterest?

Ideas, answers, and inspiration. They want to do something or solve a problem.

It’s been determined that when people go to Pinterest, they are primed to shop.

That’s good news for us!

If people are going to Pinterest and they’re open to buying, that’s a great position for us because we can create cool pins, link them to Amazon, and drive traffic from there directly to our sales pages.

Preselling – Is it Possible with Direct Pinning Only?

The thing we CAN’T do with a direct pinning strategy is presell.

What is preselling?

It’s essentially relationship-building. You’re warming up your visitor by connecting with them and usually, this is done with content – blog posts, videos, emails, a newsletter, etc.

When we’re pinning directly, we can’t do any relationship-building until the visitor lands on our book listing, and then we’re limited to our book title, subtitle, cover image, Look Inside preview, description, and A+ content.

There’s a lot of room for preselling in there, but not as much as when you have your own blog.

Setting Up A Blog or Website for Your Low Content Publishing Business

I really DO recommend your own publishing website because your own site is SUCH an ASSET!

  • You can create a site for your brand
  • You can create a niche site and blog about topics related to your books {linking to your books from these posts}
  • You can create landing pages to collect email subscribers
  • You can sell digital products from your site…

It’s invaluable!

Now the group member posted, “I keep thinking I should not have started this site.”

Why?

It’s hard to address that feeling without knowing why this person feels that way.

If it’s because they have no desire to create content in a particular niche, I can definitely understand that mindset.

You gotta have PASSION and PERSISTENCE – site-building is long-term, long-game type stuff.

I still say a site is a HUGE asset and at the very least, should be a “brochure-type” site that has a home page with a crystal clear call-to-action to get people on your list.

Then maybe an About page, Contact page, and New Releases.

This way, you CAN put your website on/in your books because people might actually want more information about you and what you offer.

It’s totally OK to have a simple site! {But please offer an opportunity for people to join your email list! 😁}

Direct Pinning Low Content Books – Yes or No?

My answer is a “yes, AND…”

Yes, AND I think it’s smart to have a website, too!

But you probably need to implement and test. Try it out!

See if you can implement direct pinning alone, pin well, pin often, and pin consistently.

Then track your results and see what’s working and what’s not.

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