Can you give me an example of a niche? Low Content Q&A

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There’s really no one way to choose or define a niche when it comes to low content publishing. First of all, the typical definition of a niche is that it’s just a topic or subject. 

So “writing” could be a niche. Or “juicing” could be a niche. When you think about niches being topics, it doesn’t make a lot of sense, does it? 

Take “dogs,” for example. 

In the traditional sense, that’s a niche right there. But that doesn’t help us when we’re trying to find a niche for our books

We need to dig a little deeper and expand the definition of what a niche is as it relates to publishing low content books. 

Give me an example of a low content book niche!

Here’s my formula for defining a low content book niche:

My formula for a low content book niche is: 
Type of Book + Who It’s For + Unique Slant or Purpose

Type of Book

First, you’re going to determine the type of book you want to create. You can do this by simply deciding what you want to create because you already know or you can start researching and let your research determine what kind of book you want to create.

So you start with the type of book.

Is it a…

  • Journal?
  • Notebook?
  • Planner?
  • Activity book?
  • Coloring book?
  • Puzzle book?
  • Guest book?
  • Gag book?
  • Recipe journal?
  • Or..?

{And, if you don’t know what kind of book you want to research/create, take a look on Amazon or in your local book store!}

Who It’s For

The next part of the equation is to further refine our niche by determining who our book is for. You might already know who it’s for because you have a creative vision in mind OR you might need to do some research.

Doing some keyword research at this point could give you more information. After all, if someone is looking for the kind of book you can make, you have a better chance of publishing and selling successfully!

You can also start researching other books that are selling to see who they’re for or you can decide who the book is for depending on your business/needs/intention.

Is your low content book for…

  • Women?
  • Kids?
  • Moms?
  • Sports fans?
  • Christians? 
  • Dog lovers?
  • Grandparents?

Unique Slant or Purpose

THEN, you can take it one step further and come up with a unique slant or purpose for the book. This is where your creativity comes into play. 

  • Women who love _______________?
  • Sports fans who play _______________?
  • Families who travel to ___________?
  • Line a Day _________________?
  • Daily/Weekly/Monthly?
  • Planning for ________?
  • How to _________________________?

Or maybe you take a common type of book and turn it into something UNcommon. 

Maybe you think of a new way of using a certain kind of book!

See how you can get really creative with this? And not only that, but you can REALLY stand out on Amazon!

Putting the Formula into Action

Let’s do a quick run through of the process.

Say I want to create a “gifty” type of prompt journal. That takes care of the first part of the equation. I decided on this type of book because I’ve seen them, I’ve used them, and I know people like to buy and gift them.

Next, I’d define who it’s for – I want to target “tweenage” girls (or the moms who buy for them!) I have no idea if this would be a profitable target audience, but I’m willing to give it a try.

And since I’m already slanting it toward “tweenage” girls, I want to decide on the purpose of my book and what will make it unique – you know, not just a journal. So maybe it’s one-word-a-day prompt journal. 

Now, this doesn’t take into consideration research. I came up with this idea myself. So I don’t know if there’s a real demand for it. But there’s no upfront investment with KDP, so I lose nothing if this book/niche doesn’t sell well.

**And you NEVER know what will end up selling – some books sell right away, some start selling months after publication. You just have to do the best you can to research and create great stuff.**

When you dive into your research, you’ll see if people are searching for related keywords, if they’re buying similar books…or maybe you have a website and list that you KNOW needs this kind of book. 

But researching is another way to determine a niche – which again, is the type of book, who it’s for, and your unique slant/purpose.

And let’s say you want to create a plain ol’ notebook. Let’s go back to the formula: type of book + who it’s for + unique slant = niche.

Well there’s your type of book – notebook. 

And you want to create it for pineapple lovers {that’s who it’s for!}

But you don’t really have a unique slant or purpose for it – it’s just a notebook, after all. 

That’s ok! You’d want to get as clear as you can on the niche, using my little formula, and then publish and test.

Simple as that!


A niche could be…

  • Unicorns
  • Recipe journal
  • Homeschooling activities
  • Game score books
  • Sports/Teams/Games
  • Hobbies
  • Crafts
  • Personal/Daily Life/Family

…and it all fits into that formula! 


This post was first discussed over on this post on my Facebook page. Come on over, give it a “like” and join the discussion! And don’t forget to subscribe below for low content publishing tips and training!

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