7 Top Tips for Boosting Sales of Your Low-Content Products

7 top tips for boosting your low-content sales blonde girl with pay day sign next to laptop

One of the biggest questions I get asked is some form of “how do I sell/sell MORE books, printables, and products?”

First, you gotta create something. You can’t sell something that hasn’t been created. So if you’ve been sitting on the fence about creating a product, this is your gentle nudge to get to work. 

Then, you gotta create a welcoming environment for buyers. Also known as “optimizing” your listings. This is done by creating good-looking covers, enticing titles, keyword-focused listings, A+ content {yes, I hear you…I’m covering this soon!}, and scannable descriptions.

Then, you gotta get the word out. Tell friends and family, blog about it, post on social media, create some pins, maybe run some ads, email your list…etc.  And get creative with this! Maybe set up a table at a street fair and sell physical copies. What about hosting an offline workshop and using your workbooks as part of it? Think outside the box!

It’s not always all sunshine, lollipops, and rainbows, but it really is as SIMPLE as that.

Here are 7 quick tips to help you boost your low-content product sales:

  1. Know Your Audience – Take some time to really understand who your ideal customers are. What are their interests and needs? Tailoring your products to meet their specific requirements can make a big difference.
     
  2. Get Online – Building a strong online presence is key. Use social media to showcase your products and engage with potential customers. A professional website and online marketplaces can also help you reach a wider audience.
     
  3. Show Off Customer Love – Positive reviews and testimonials can work wonders. If you have happy customers, ask them to share their experiences. It helps build trust and credibility for your products.
     
  4. Offer Sweet Deals – Everyone loves a good deal. Consider running promotions, offering discounts, or creating bundle deals to entice customers and encourage more sales.
     
  5. Team Up with Influencers – Partnering with influencers or bloggers in your niche can help increase your product visibility. Their reach can introduce your products to a whole new audience.
     
  6. Get Out There – Consider attending local markets or fairs. Meeting potential customers face-to-face can make a big impact. It gives them a chance to see and touch your products, which can be a game-changer.
     
  7. Make Your Products Pop – High-quality images and engaging product descriptions can really grab people’s attention. Show off your products in the best light possible and make sure your descriptions highlight their value.

It doesn’t have to be difficult but it does take ACTION. So what’s one thing you can do TODAY to boost your sales?

XO,
Julie
@PublishLowContentBooks
@Heart and Soul Society

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